CV

Professional Summary

You’re looking for someone that understands the difficult relationship between companies & their customers and masters the craft of business & design? Over the years, at IDEO, Publicis.Sapient and Publicis.Emil and with a Master in Business and Design I have perfected the knowledge to apply design thinking and human-centered design methodologies to the complex ambiguous corporate problems. Specialties include: Experience Strategy with an emphasize on user and market research, Digital and Marketing Strategy development, Service and Business Design, Design Thinking and Human-centered Design methodologies as well as business analysis and development. My background, while extensive, isn’t traditional. During my business and management studies I have designed lamps for Red Bull, created an online shop for a t-shirt label for fun and wrote a half dozen business plans which never saw the day of light. Working at Bosch, right after my studies gave me the freedom to start my own company. Leveraging my knowledge in the electro mobility field, I created a portfolio of electromobility products for hotels in the Austrian mountains. This made me discover my passion for entrepreneurship running through my veins ever since. It also opened my interest to extend my skillset in a more customer centric approach to business. I found the answer of this quest in Gothenburg, Sweden with a Master in Business and Design at a design and craft university. After an internship at IDEO, 3,5 years at Publicis.Sapient, whereof 10 months at Publicis.Emil, here I am: a passionate experience strategist combining the best of two worlds: business and design, with great empathy and entrepreneurship in my veins. Currently, I am working as the strategy director in region overseas for Publicis Emil and guide our local strategy team in the 27 markets together with the team in Berlin. Please reach out: patzimme@gmail.com