Freelance Experience Strategist
and UX Designer
CV
Professional Summary
You’re looking for someone that understands the difficult relationship between companies & their customers and masters the craft of business & design? Over the years, at IDEO, Publicis.Sapient and Publicis.Emil and with a Master in Business and Design I have perfected the knowledge to apply design thinking and human-centered design methodologies to the complex ambiguous corporate problems. Specialties include: Experience Strategy with an emphasize on user and market research, Digital and Marketing Strategy development, Service and Business Design, Design Thinking and Human-centered Design methodologies as well as business analysis and development. My background, while extensive, isn’t traditional. During my business and management studies I have designed lamps for Red Bull, created an online shop for a t-shirt label for fun and wrote a half dozen business plans which never saw the day of light. Working at Bosch, right after my studies gave me the freedom to start my own company. Leveraging my knowledge in the electro mobility field, I created a portfolio of electromobility products for hotels in the Austrian mountains. This made me discover my passion for entrepreneurship running through my veins ever since. It also opened my interest to extend my skillset in a more customer centric approach to business. I found the answer of this quest in Gothenburg, Sweden with a Master in Business and Design at a design and craft university. After an internship at IDEO, 3,5 years at Publicis.Sapient, whereof 10 months at Publicis.Emil, here I am: a passionate experience strategist combining the best of two worlds: business and design, with great empathy and entrepreneurship in my veins. Currently, I am working as the strategy director in region overseas for Publicis Emil and guide our local strategy team in the 27 markets together with the team in Berlin. Please reach out: patzimme@gmail.com
Skills
Service Design
UX Design
Digital Strategy
Marketing Strategy
Customer Experience Strategy
Digital and Experience Strategy User Experience and Service Design
Design Thinking Customer and Market Research Business Strategy
Business Development Presentation Design Growth Hacking
Work Experience
August 2018 - September 2019
Strategy Director Region Overseas - Publicis Emil
In my position, I am guiding and supporting our 27 market to establish a customer-centric marketing approach. This mainly consists of developing a campaign development process, the market training and rollout. Furthermore, establishing a culture and platform for best practice sharing and guidance.
Publicis Emil is a bespoke global agency servicing Daimler AG, in 37 markets worldwide to handle all marketing activity for Mercedes-Benz, from advertising to digital experience, to data science and CRM, to dealer communications.
October 2015 - September 2019
Manager Experience Strategy - Publicis Sapient
Working as senior experience strategist for our global clients:
• Service design and design thinking, workshop facilitation for a utility company
• Process design, agile product development and go-to market strategy for a utility company
• Experience Strategy, developing an experience brand in the retail industry
• Customer journey, experience ecosystems and globale workshop facilitation in the retail industry
• Global roll-out of mobile first website and e-commerce platform for a FMCG company
• Primary and secondary consumer research, behavior analysis for a financial services company
• Digital business transformation approaches for pitch projects
• Managing junior strategists
September 2014 - January 2015
Business Design - IDEO
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September 2014 - January 2015
External Consultant - Robert Bosch GmbH
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Education
2023-2023
University Name
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2023-2023
University Name
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Interests
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