CV

Professional Summary

You’re looking for someone that understands the difficult relationship between companies & their customers and masters the craft of business & design? Over the years, at IDEO, Publicis.Sapient and Publicis.Emil and with a Master in Business and Design I have perfected the knowledge to apply design thinking and human-centered design methodologies to the complex ambiguous corporate problems. Specialties include: Experience Strategy with an emphasize on user and market research, Digital and Marketing Strategy development, Service and Business Design, Design Thinking and Human-centered Design methodologies as well as business analysis and development. My background, while extensive, isn’t traditional. During my business and management studies I have designed lamps for Red Bull, created an online shop for a t-shirt label for fun and wrote a half dozen business plans which never saw the day of light. Working at Bosch, right after my studies gave me the freedom to start my own company. Leveraging my knowledge in the electro mobility field, I created a portfolio of electromobility products for hotels in the Austrian mountains. This made me discover my passion for entrepreneurship running through my veins ever since. It also opened my interest to extend my skillset in a more customer centric approach to business. I found the answer of this quest in Gothenburg, Sweden with a Master in Business and Design at a design and craft university. After an internship at IDEO, 3,5 years at Publicis.Sapient, whereof 10 months at Publicis.Emil, here I am: a passionate experience strategist combining the best of two worlds: business and design, with great empathy and entrepreneurship in my veins. Currently, I am working as the strategy director in region overseas for Publicis Emil and guide our local strategy team in the 27 markets together with the team in Berlin. Please reach out: patzimme@gmail.com

Skills

Digital and Experience Strategy  User Experience and Service Design  

Design Thinking  Customer and Market Research  Business Strategy

Business Development  Presentation Design  Growth Hacking

Service Design

UX Design

Digital Strategy

Customer Experience Strategy

Marketing Strategy

Work Experience

August 2018 - September 2019

Strategy Director Region Overseas - Publicis Emil 

In my position, I am guiding and supporting our 27 market to establish a customer-centric marketing approach. This mainly consists of developing a campaign development process, the market training and rollout. Furthermore, establishing a culture and platform for best practice sharing and guidance.
Publicis Emil is a bespoke global agency servicing Daimler AG, in 37 markets worldwide to handle all marketing activity for Mercedes-Benz, from advertising to digital experience, to data science and CRM, to dealer communications.

October 2015 - September 2019

Manager Experience Strategy - Publicis Sapient

Working as senior experience strategist for our global clients:
• Service design and design thinking, workshop facilitation for a utility company
• Process design, agile product development and go-to market strategy for a utility company
• Experience Strategy, developing an experience brand in the retail industry
• Customer journey, experience ecosystems and globale workshop facilitation in the retail industry
• Global roll-out of mobile first website and e-commerce platform for a FMCG company
• Primary and secondary consumer research, behavior analysis for a financial services company
• Digital business transformation approaches for pitch projects
• Managing junior strategists

September 2014 - January 2015

Business Design - IDEO

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September 2014 - January 2015

External Consultant - Robert Bosch GmbH

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Education

2023-2023

University Name

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2023-2023

University Name

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Interests

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Contact

© 2019 by Patrick Zimmermann